We believe that traditional midscale accommodation has failed to adapt to the needs of modern business travelers. From the Middle-East to China, there is high demand for a midscale hotel brand that offers true value to customers, a brand that is stylish, fresh, yet focused on the basics. The Tangram team has developed a concept that is the 21st century answer to the needs of business travelers all over the world.
We created Tangram to bring new life to the midscale hotel landscape, a hotel brand with high standards and meaningful design offering a functional and customizable experience for the travelers of today.Tangram relies on a highly decentralized structure, maintaining high flexibility and adaptability to the specificities of each market. Joint ventures and strategic partners are identified in each region promoting the Tangram development and ensuring that we meet the customers demand. In China, for example, Tangram has a partnership with the Beijing Tourism Group (BTG) one of the largest tourism groups in China.
