Mobico Trading & Marketing Co. LLC

HISTORY:
Mobica. was founded and started operation in 1979 with a vision of transforming the office furniture industry in Egypt.

Having reached the 40th anniversary of the company, 2019 is a very special year for the mobica team. This notable forty-year mark demonstrates our strong commitment to the industry – both in Egypt and globally. As a celebration and as a response to our growing portfolio, we have uplifted our brand to better reflect our ability to adapt to change and to clarify the diverse industry segments we have penetrated. Our logo has transitioned to feature lower case letters, reflecting our promise to always remain approachable no matter how many anniversaries are celebrated. The final dot at the end of our logo is to reiterate that we are here and we are here to stay.

A strong graphical element using primary shapes and familiar colors has been infused into the identity in order to communicate a simple message of reliability.

The newly shape- and color-coded divisions are titled WORK, LIVE, LEARN, HEAL, and MOVE – categorizing all of our interior offerings into the common stages of the cycle of human life.

With pride, we reflect back on the work done throughout these last forty years, and hope to transfer all the drive and determination that have fueled it, to our newly uplifted mobica community.