The developer is from one of the most prominent and respected families in the UAE, The Al Ghurair family. The family has been in business for over 40 years and has established diversified business enterprises in sectors like aluminum, cement, sugar, real estate, shopping malls, packaging, insurance and banking. The family opened the very first shopping centre back in 1983 and has since gone on to develop the high successful Burjuman mall several years later which further expanded as recently as 2004. Khalid & Jamal Real Estate L.L.C. latest project, Deema Tower, in Jumeirah Village is in keeping with a long tradition of excellence based on long term asset creation.