Bang and Olufsen deliver stand-alone products with clear and simple operations - portable products that are intuitive to use, easy to integrate into your daily life, and deliver excellent high-quality experiences. They want to provide the opportunity to experience media in a convenient and easy way but still in outstanding high quality. Company seek to design that matters. Design that naturally makes their products express how they want to be used. Company's design approach flows through all aspects of product development – from crystalizing the fundamental user needs in early concept development through the engineering phases. This allows them to deliver products where no one will compromise on the basic product idea.