It is is a non-profit organization dedicated to showcasing and encouraging Lebanese artists by projecting their artwork beyond conventional borders and onto a larger screen. One of APEAL's goals is to create a common platform and magnet for creativity by presenting eclectic collections gathered from a universe of gifted visual, literary or performing artists.
APEAL strives to be a point of connection in vital cultural conversations between civilizations. Composed of Lebanese and citizens from around the world, the group envisions launching exchange programs between artists from the Lebanese scene and counterparts elsewhere, from universities and art academies. It is also dedicated to granting scholarships to promising talent, and contributing to the formation of trained curators and professionals to help put them on a par with their peers the world over. By creating this window, APEAL is helping nurture the seeds of Lebanon's artistic potential and preserving its cultural fabric in a vibrant, forward looking post conflict society.
