Each project is establishing relationships with partners who we know that will help us create added value for our project. We make sector-overarching links to gather knowledge and to learn from each other. The way we undertake projects is based on permanently applying values that reinforce each other: socio-cultural value, experiential value, building-technical value and economical value. This way of working allows us to raise our project to a higher level.
The success story began in 2009 when it commenced operations realty with the vision of establishing upper class real estate development organization that would play a key role in Jeddah’s real estate market. It was founded with a single project, the Aljoud Residence Villas at (Abhur).