They believe in Amgal that they as a real estate development company should not stand in their goal of making profits from their housing projects and they must also achieve emotional interaction with the community and its needs and aspirations for housing projects distinguished and high quality to meet all the needs of buyers and at the same time improve the community's culture towards housing to achieve all dimensions of housing Psychological, social, health, environmental, recreational and economic as well as its basic mission as a shelter public demand.
They believe that Amjal should contribute significantly to raising the standards of the community members towards the quality of neighborhoods, neighborhoods, housing buildings and others, in addition to the excellent residential products that are considered and implemented according to the highest international standards, from location and planning to finishing through internal and external designs and all stages of construction.